I try not to blog about blogging-- it's kind of a silly niche, filled with fatheads offering tips aimed at tricking readers into believing their bland writing has value, however, I recently had to write a "standards for blogging" document for work, and this morning I saw the need to amend it to include some things I thought were pretty obvious, but clearly need to be explained. And so:
Here are some things you may want to consider when picking out what links you want to use in the blog post that you're writing but don't really understand or care about.
- It's probably better to go with a "impartial" source than one who has an axe to grind. You don't want to link to coverage of a news survey, for example, that is really an editorial condemning or questioning the value of the survey (Unless that's your point).
- The link's relevancy to the topic at hand should be obvious. If you have to explain why a link is relevant, you don't need to make the link. Unless making that relevancy is why you're posting-- which is inherent in the link, right? Arg! Circular! Here's the thing: Don't just pass links on for the sake of passing links on. People know how to search now, so you don't need to do it for them.
- Don't link directly to a PDF (or other downloadable) unless you have no other choice. And then, you should be sure to warn people that the link will cause them to download something, either in the narrative of your post or parenthetically. Although, the good news is that in today's day and age, you probably don't need to tell them they need to download a PDF reader.
- Try to link to permanent links. That is, try to use a source that's not going to pull its link off the Internet because its confused about how the Interent works. I'm looking at you, newspapers. This is hard when you're commenting on news, since the news sites tend to take down links after a certain time because they think you are stealing from them by showing people that you are their customer and that you find value in their product. Dummies! For this reason, avoid linking to newspapers if a more direct source is available. (If you're talking about a study, for example, link to the original publication of the study, not the coverage of the study.)
Of course, the trick to blogging, really, is that you need to care. I know, right? Crazy. But the Lack of Genuine Care (tm) is why blogging in a corporate setting is a loser's game. The main piece of advice I have to offer regarding blogging, and understand that this is, in many ways, crapping in the hand that feeds me, is that if you have something to say, say it. Don't make your marketing department say it-- they will not have the passion for your message that you have. They can help you sculpt your words into something that will perform and represent well... but they can't fake your passion. The internet can spot in-genuineness at 100 paces and will decry and disregard it before you've even submitted your link to Digg. Again, I go back to Uncle Merlin's masterpeice: "How to Blog". "Find your obsession. Every day, explain it to one person you respect. Edit everything, skip shortcuts, and try not to be a dick. Get better."
I can't say it better than that. Another post about blogging degrades into yet another love letter fueled by my raging boner for Merlin Mann. This is why I don't meta-blog, people!
















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