I shouldn't need to explain to most of you why this is a fail:

Even if you asked me to, I couldn't come up with a better way to cripple the readability of an online offering. It's got the trifecta electronic reading death:

1. Flash
2. Text that doesn't auto flow.
3. Slow as hell rendering.

Consider this evidence number 149,503 in the case against print media vs. user experience.